Q + A with Alex White at CMU

Brothers White

Q + A with Alex White at CMU – Click the link for a very long interview, here’s a few quotes:

Being brothers we were never really ‘apart’ as a group, and actually having most people think we’d split up, or weren’t doing any more records, was quite liberating in that we were able to work on upwards of a hundred songs for this new record and work our way through to the very best stuff at a pace we were comfortable with.

The songs were formed over a rather long period, some coming in a while back, but most probably came in an inspired burst of Tom’s writing in the last year or so. We had an initial meeting with Helium, the label that we are now with, in which Chris, the label boss and producer of the album, made the point to us that though there was some excellent stuff we had written, he wanted to get back together with us and make a ‘great’ record, a classic. With that thought in mind, Tom was inspired to go back to the drawing board and really push himself. During this period he wrote ‘Summertime In My Heart’ and several other of the bigger pop tunes on the record, responding directly to Chris’s desire for the ultimate pop record.

The actual work on the album started over a year ago, and gradually we worked through everything with a tooth comb until we had what we as a team deemed the right result. It really was like making a film or something, rather than just getting in a room and playing. It took the best part of a year to get right, and in my view it’s a perfect piece of work. Given the time spent on it, and the time away in between sessions to refocus, it’s been a privilege to get to work in this way, and to really make sure we had something we were proud of and that people would enjoy.

The natural disposition of the writing in the band has tended towards more pop based ideas and sonics, based on what we’ve been immersed in over the last few years. Always big pop fans, we decided to let this be our pop masterpiece!

Hopefully the sound is more refined and more ‘mature’; I don’t know, personally I hate all those words, it just makes the stuff sound dull. Actually I’m very proud of this record and I think it’s a genuinely great thing, which is more than I can say of any of our other records. That itself is an achievement in my view, when one can truly be happy with what one envisages and what one actually creates.

Across the album, I’d say there are feelings of love, of expression of one’s feelings, of discovery and reflection, of loss and all that brings, and mainly of total, unashamed honesty. There’s a lot of pretending in music in my view, and it’s a pleasure to sing lyrics that are totally from the heart and unapologetically straight and honest. We lost our mother to cancer a few years back and while it was a devastating time, I think she would be very proud to hear the words in these songs that relate to that experience. The raw expression of love and death that comes through in these songs is some of the truest emotion I’ve ever known people around me to be able to convey. It’s very humbling.

Frankly, as long as there’s an audience for it, and even if there isn’t, we’ll probably keep doing albums sporadically until we die or get sick of it, neither of which I can foresee with any clarity. I feel like we genuinely add something to the music scene that others cannot and it’s worth seeing where that takes us for a while longer yet.

Electric Soft Parade at The Green Door Store, 17th June

Videos by: youtube.com/user/KrudsterVideo PlaylistGreen Door Store Review at The Argus: “Gentle tracks with instantly recognisable opening riffs included Brother, You Must Walk Your Path Alone. Blissfully timed, the short tracks left you yearning for more”

Idiots – title track from new album IDIOTS.

Brother, You Must Walk Your Path Alone – single from IDIOTS album.

Summertime In My Heart – single from IDIOTS album.

One Of Those Days – track from IDIOTS album.

Mr Mitchell – track from IDIOTS album.

Never Again – closing track from IDIOTS album.

More Videos: Silent To The DarkCold WorldLose Yr FrownEmpty At The End

Electric Soft Parade on Marc Riley 20th June

Marc Riley @ BBC 6 Music Thurs 20th June, 7pm – “Hello again to The Electric Soft Parade – all the way from sunny Brighton – good job. The new album, the bands 4th, is out this week and is called Idiots. It’s been 6yrs since the release of the last album 2007′s No Need To Be Downhearted. The brothers Thomas and Alex will be bringing their live band with them for the session and we couldn’t be more pleased”

IDIOTS Album Reviews

IDIOTS ALBUM REVIEWS Click link – Here’s some quotes from the latest ESP Mailout:

DAILY EXPRESS: “They return with a truly sunny disposition. Summertime In My Heart and The Sun Never Sets Around Here highlight their harmonies, almost Beach Boys-like in precision”

NME: “The album thrives when the Brothers White play to their strengths. These include restrained power pop, as on unfuckwithable opener The Sun Never Sets Around Here, and woozy slow-burn epics like The Corner Of Highdown And Montefiore”

MAIL ON SUNDAY: “Absurdly talented… Brother, You Must Walk Your Path Alone glides along on a Bacharachian melody; The Corner Of Highdown and Montefiore builds to crashing heights; and Never Again provides an elegant closer… I wonder why they’re not more famous”

Here’s some quotes chosen by Thomas White:

THISISFAKEDIY: “…glorious songs that combine an understated charm with a rich melodic quality – the wonderful sound of The Electric Soft Parade belatedly coming of age…”

ROCKSUCKER: “…whether set to “craft” or “adventure”, IDIOTS is a procession of musical sweet spots from start to finish… one of 2013′s most exceptional albums…”

BRIGHTON MUSIC BLOG: “…rammed with brilliant, sunny guitar pop tunes – a great comeback for the White brothers…”

MUDKISS FANZINE: “…even in the more sombre moments has the capacity to uplift… I seriously doubt you’ll hear a more beautiful record all year…”

Q MAGAZINE: “…they can still pitch harmonies like Shane Warne can a cricket ball, and write melodies that fly straight off the bat, as on Summertime In My Heart”

Burtski Subotniks Radio Show Parades Its Softness

LISTEN AT MIXCLOUD HERE — ESP Website: electricsoftparade.co.uk

The Electric Soft Parade, Brighton’s premier band, born and raised in Brighton, one of the musical combos that we are most famous for. They release their latest album IDIOTS (out on 17th June) I caught up with the lads at the weekend and did a little radio interview with them so this is Tom and Alex of The Electric Soft Parade with the odd grunt from Clanger.

Hello it’s Mikey here, I’m with the almighty, all conquering Electric Soft Parade. It’s a Sunday, they’re just chillin, they’re getting ready, they’re rehearsing for their new album.

Tom, new album, new guitarist, what excites you the most?

TW: Clanger’s… what the **** am I gonna say? Clanger’s **** really… can I say that? That’s just ruined the interview straight away.

OK let’s put it this way. What do you feel about your new album, it’s called Idiots, are you excited about it?

TW: Yeah as one review already put it “it’s rare you get an album named for the people who won’t buy it”.

Tell us about it; direction?

TW: It’s probably the least fashionable thing we’ve ever done. And it sounds like a mish mash of a lot of very technical seventies kind of very muso seventies pop. And it’s got the least production of any record we’ve done. It’s got the most complex musicality so it’s a mixture of those two things.

Are you playing it live at all?

TW: Yeah you know we’re playing it live…

For the benefit of my dear listener, tell dear listener where he can listen to you live.

TW: This coming Monday (17th June) at The Green Door Store in Brighton, Bristol the next day, The Louisiana and then the 19th up in London we’re doing an instore at Rough Trade East.

Brilliant, excellent. There’s a new guitarist, sadly Andrew Mitchell, just for geography because he’s up in the North of Scotland, we’re down on the South Coast of England; Clanger has taken over the guitar. Clanger how do you feel?

C: I don’t do interviews.

Yes you do – I’ll jump up and down on you…

C: OK. I feel good.

You just can’t shut him up. If I could get a word in edgeways. Now we should go from the taciturn to the melifluous, this is Alex White. New album, what do you think of it?

AW: I adore it actually, as it goes. I think it’s fantastic, I’m very proud of it. I’m happy to say that.

Excellent. What for you is your favourite track?

AW: My favourite track, I guess probably Idiots, the title track, ‘cos it’s a very personal song from Tom and I support every notion in it and I also feel like it’s one of the most collaborative on the record. Some of them Tom just brought in and we played them and others we actually made together and that is one of those. So I think that’s a genuinely collaborative effort.

Brilliant, fantastic. Did you self-produce it?

AW: It’s actually produced by Chris Hughes who’s the drummer in Adam And The Ants and a guy called Mark Frith who’s his wingman. They’re an amazing team. It’s sort of self-produced and produced with them but really the production credit should be with them, they did the record.

Brilliant, thank you very much Electric Soft Parade, welcome back, all the best for the new album, thanks for talking to me. Monday at The Green Door Store it is.

The Electric Soft Parade – Summertime In My Heart

Taken from the LP, “IDIOTS”, out June 17th. PRE ORDER: Helium | iTunes | Amazon | Live Dates

IDIOTS Album Reviews News from Official Mailout (sign up here) Here’s the new video for the second single from our imminent fourth long-player, “IDIOTS”. The title of the track refers to an emotional sense of summertime, rather than the Great British one, or lack of… It’s basically about that first flush of love, when just holding someone’s hand makes you feel like you’re walking on air. We recorded it during a rare heatwave, last summer, out in the West Country. So it’s hopefully imbued with as much unselfconscious optimism as humanly possible. We took dips in the studio pool and walked around the gardens strumming a guitar. Sunny vibes all round. This summer feels good right now and we live in hope that it will continue! The album is out on June 17th. We’ll be gigging throughout the summer playing select shows and festival slots. Hope to see you very soon. Love, Thomas and Alex White / ESP

I gotta say that it often feels
There’s someone watching over me
I don’t pray and I certainly don’t preach
Maybe it’s just wishful thinking
You gotta take the rough with the smooth
If you’re prepared to tell your own truth
It certainly don’t make me look cool
And maybe it’s just all this drinking

But when I look in your eyes
Suddenly it’s summertime in my heart

I took the first bus into town
And simply threw myself around
It wasn’t big and it certainly weren’t sound
But my did I feel free and easy
And in a while I found my feet
A million miles away from me
There all along but I just couldn’t see…
I just needed TLC

But when I look in your eyes
Suddenly it’s summertime in my heart
And when I hold your hand
Suddenly it’s summertime in my heart

Bless you with all my heart, my soul, my love
I give you it all

Order new Electric Soft Parade album – IDIOTS

IDIOTS Album Reviews (to be updated)

News from the official website at electricsoftparade.co.uk – visit for upcoming shows.

Our album “IDIOTS” can now be pre-ordered. Available as CD, vinyl and digital download.

CD / Vinyl

Helium – signed copies and instant free download of ‘Brother, You Must Walk Your Path Alone’

Rough Trade – includes entrance to Rough Trade East in-store gig on 19th June

Amazon

Digital Download

iTunes – instant free download of ‘Brother, You Must Walk Your Path Alone’

Track Listing:

1. The Sun Never Sets Around Here
2. Summertime In My Heart
3. Brother, You Must Walk Your Path Alone
4. The Corner Of Highdown and Montefiore
5. Idiots
6. Mr. Mitchell
7. One Of Those Days
8. Lily
9. Welcome To The Weirdness
10. Never Again